Leading company in the disposable segment innovates to win more and more consumers
Innovation is part of the Copobras Group's DNA. Therefore, the leading national company in the disposable segment bets on another differential to win over the consumer. In addition to product quality, new packaging arrives on the market.
Larissa Schlickmann, responsible for Copobras Group Marketing, points out that as the market leader, the company understands that it must always be ahead. ”We made an important change to our packaging in 2012 and we feel the need to update the face of our products once again. The main intention is to make the packaging lighter and more modern and also to include all the important information in Spanish to serve export customers ”, Explain.
Innovation required a thorough analysis of points of sale across Brazil to understand other existing needs, in addition to the lightness and information in Spanish. The research and development of the new layouts for each line took approximately eight months.
“We understand that packaging is our main point of contact with customers, therefore, our expectation is that they ‘talk’ more with the consumer when making a purchase decision. They bring arguments, suggestions for use and combinations with other products in our line. Another key point is to improve product exposure, since the sum of beautiful packaging and good exposure makes the product sell more. We have a consistent work in retail with teams of promoters and repositories, and we understand that the new packaging is a real differentiator ”, highlights the commercial director of Grupo Copobras, Clóvis Courtesy.
The new packaging began to hit the market in October and the expectation is that all lines have already gone through the migration process by the first quarter of 2016. The first to have a new look was the basic PP line.
